Tools you can use yourself
Manage your digital presence.
With Citewell in your hands.
Your business has earned its expertise. Citewell helps you see how well
that knowledge is represented online, find what is missing and prepare
useful improvements—without chasing every new search platform.
Work through it yourself, from £55 + VAT per month.
Now, in a world driven by AI search.
You’ve probably asked ChatGPT, Gemini or Perplexity a question. But what happens when someone asks them about your business?
These aren't just clever AI assistants. They're changing how people discover products, compare services and decide who deserves their attention.
Search used to be about getting your website in front of people. Now, AI-assisted search can bring answers directly to them—sometimes before they've even visited a website.
Your business hasn't lost its expertise. But is that expertise part of the answers people are getting?
You'll hear plenty about Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and AI search optimisation. More acronyms, more supposed tricks, more promises.
Citewell takes a different approach. We don't chase individual AI platforms or try to manipulate their answers. We help you strengthen what matters regardless of where people search: your digital presence, your knowledge and the evidence behind your expertise.
Because the next customer looking for what you do might never search the way they used to. The question is: will they find what you know?
Your business knows more than its website shows.
Customers ask questions, your team solves problems and experience grows every day. Yet your website and other public materials may show only a fraction of what your organisation really knows.
A polished website and good SEO can help people find you. They cannot, on their own, provide answers your organisation has never made available.
For the thinking behind this approach, explore why Citewell was created.
Why Citewell, why now
Search has changed. You haven’t.
Your experience hasn’t lost its value. The way people discover and use information has changed.
What the tools support
Know what you can do next.
Citewell is a self-use digital presence management platform for businesses, marketing teams, SEO agencies and website administrators. The five capabilities form a practical sequence: analyse your presence, discover gaps, develop content from approved knowledge, structure it and monitor what changes.
01 / PLATFORM CAPABILITY
Analyse
In-Cite & Ex-Cite
To understand how trusted expertise becomes recognised, explore how digital authority develops.
See what your digital presence says
In-Cite examines the information you publish for clarity, unanswered questions, weak coverage and ageing material. Ex-Cite looks at competitors, relevant sources and the wider questions people are asking.
Choose what deserves attention
Compare what your organisation knows with what people can actually find. Use the results to identify the pages and questions most worth investigating first.
02 / PLATFORM CAPABILITY
Discover
Gap-Cite
For the difference between being noticed and becoming a trusted source, see the Citation Standard.
Identify gaps that matter
Gap-Cite highlights questions your available information does not answer well. It helps you recognise where genuine business knowledge could give someone a clearer, more useful explanation.
Spot worthwhile source opportunities
Take-Cite helps you examine sources already visible around relevant questions and consider whether your expertise could make a stronger contribution. You decide which opportunities are appropriate.
03 / PLATFORM CAPABILITY
Develop
Make-Cite
Turn knowledge into usable information
Make-Cite helps prepare written content from facts, product details, approved source material and experience your organisation supplies. The point is to express what you know, not manufacture knowledge.
Keep the final say
Your team reviews claims, evidence, tone and suitability before publishing manually. You choose how much expertise to share and what should remain confidential.
04 / PLATFORM CAPABILITY
Structure
Machine-Layer Export
Give information a clearer form
Prepare structured representations of approved content, including schema and llms.txt, alongside information written for people. Make it easier to interpret without replacing the original page.
Keep facts and representations aligned
Check that names, statements and supporting information agree wherever they appear. Structured exports help describe content; they do not guarantee rankings or AI citations.
05 / PLATFORM CAPABILITY
Monitor
Ongoing review
Keep pace with what changes
Your organisation gains knowledge, customer questions evolve and published information can lose relevance. Citewell supports repeated review of your digital presence rather than treating an audit as the finish line.
Decide what to refresh
Use signs of content decay and emerging gaps to choose the next useful action. Update what needs updating, retain what remains correct and approve every change yourself.
Supporting the work
Make more of the knowledge you already have.
Useful information does not always arrive as a finished webpage. It appears in customer questions, older documents and conversations. These tools help you turn that material into clearer, reviewed answers.
Questions 4 Cite Discovery
When the same customer question keeps returning
Explore questions your site does not answer clearly. Decide which ones your organisation can answer from its own experience and evidence.
Practical next step: Choose one recurring question and collect an approved answer.
Knowledge Hub & Content Refresh
When your website is behind your business
Bring relevant information together and revisit written pages when a service, product or process changes. Update the facts rather than producing another generic page.
Practical next step: Check a high-value page against what is true today.
Cite Socials & Audio Transcription
When expertise has been spoken, not written
Use authorised recordings and existing information to prepare editable text and social copy. Your team checks meaning, accuracy and suitability before reuse.
Practical next step: Review one spoken explanation for a useful written answer.
The Citation Line
Choose which expertise
becomes retrievable.
The Citation Line separates knowledge your organisation has documented and made digitally accessible from expertise held by people that has not yet been expressed online.
Citewell helps you identify where that knowledge could strengthen your digital presence. You retain the decision about what belongs in public and what remains private or proprietary.
Snippets
Useful knowledge,
connected to its source.
A Snippet is a focused piece of useful knowledge connecting a question, an answer and the source behind it.
For example, a clear answer explaining who a service is suitable for can connect a customer’s question to the business’s reviewed service page. The substance comes from the organisation’s actual knowledge.
Before you begin
A few practical details.
In-Cite examines your own digital presence. Ex-Cite looks beyond it at competitors, sources and questions shaping your market.
Gap-Cite helps find questions and knowledge gaps in your digital presence. Take-Cite helps assess relevant sources already earning visibility and whether your organisation can contribute something more useful from its own knowledge and evidence.
Use material you own or are authorised to use: existing website copy, business descriptions, product and service details, factual notes, customer-question answers and approved source information. Keep private or commercially sensitive knowledge out of material intended for public use.
Credits represent usage capacity. Different tools, reports and workflows can use different amounts, so 100 credits does not necessarily mean 100 reports or 100 pages. Plan your work against the applicable usage costs.
The current trial runs for 7 days, with 20 engine credits and restricted reporting and features. The trial provides an introduction to the platform; paid plans include wider access and different website and usage allowances.
No. Your organisation checks accuracy, appropriateness and source material, then decides what to publish. Content development and structured exports support that editorial process.
No. SEO foundations remain important. Citewell addresses the knowledge behind your digital presence, while independent search and AI systems determine what they retrieve, display and cite.
Put your digital presence in your hands.
Start with a Cite-Test report or use Citewell yourself from £55 + VAT per month. You choose what to investigate, improve and publish.